What It Felt Like to Win Theo Paphitis’ Small Business Sunday Award (And Why It Matters for Small Businesses in 2025 and Beyond)

Category: Multi Award Wining Award Recognition Staffordshire

Being recognised by Theo Paphitis through Small Business Sunday wasn’t just an award, it was validation that small businesses built with heart really do get noticed.

Winning Theo Paphitis’ Small Business Sunday award is one of those moments that stops you in your tracks. A quiet pause where you realise just how far you have come. For us, this is not just a business win. It feels deeply personal.

Wedding Belles Love has always been built with heart. Every decision, every long day, every risk has been taken with purpose and belief. To have that recognised by someone who truly understands the reality of small business, the graft, the uncertainty, the resilience, means more than we can put into words.

This award matters to us because it reminds us that the hard moments count. The behind the scenes work that no one sees. The times we showed up when it would have been easier to step back. Being chosen for Small Business Sunday feels like someone quietly saying “we see you” and that validation is incredibly powerful.

We are incredibly proud to now be part of the #SBS family and we genuinely cannot wait to meet Theo Paphitis in February, alongside so many other small business owners who have poured their hearts into their work just as we have. The thought of standing in a room full of people who truly understand this journey feels emotional and very special.

This win has given us a renewed sense of confidence as we move forward. It has reminded us why we started, why we continue, and why Wedding Belles Love will always be about more than just dresses. It is about passion, purpose, and believing in what you are building even when the road feels uncertain.

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If you’re a bride to be looking for an award winning, community led bridal experience, we’d love to welcome you to Wedding Belles Love.

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