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MEET THE TEAM
Claire
Founder & Heart Behind Wedding Belles Love
Claire founded Wedding Belles Love in 2017 with a simple belief: wedding dress shopping should feel personal, supportive and genuinely special. With almost a decade of experience in bridal retail, she has helped shape WBL into a multi award winning boutique known for honest styling, size inclusivity and putting how a bride feels at the heart of every appointment. Claire also personally curates the boutique’s collections, bringing together designer gowns chosen for real brides, different proportions and individual style.
Darci
Boutique Manager & Senior Bridal Stylist
Darci has been part of Wedding Belles Love almost from the beginning, bringing around eight years of bridal styling experience to every bride she works with. As Boutique Manager and Senior Bridal Stylist, she combines expert knowledge of fit, shape and styling with a warm, intuitive approach that helps brides feel completely at ease. Darci also plays a key creative role behind the scenes, helping bring the personality and vision of Wedding Belles Love to life.
Amy
Bride & Social Media Model
Amy is one of our beautiful bridal models and a much loved part of the Wedding Belles Love family. You’ll often see her bringing our dresses to life across our website and social media, helping brides see bridal fashion on real women with real bodies. Warm, confident and always completely herself, Amy represents everything we believe bridal should be: real, inclusive and individual.
Kiera
Bride & Social Media Model
Kiera is not just our go-to gown model she’s part of the Wedding Belles Love family. As a real bride herself, she brings authenticity, confidence, and pure joy to every photoshoot. Whether she’s twirling in tulle or showing off the fit of a new arrival, Kiera helps our brides see what’s possible and always brings the good vibes. She’s relatable, radiant, and an absolute dream to work with.
Ruby
Junior Stylist
Ruby is our Junior Stylist and such a special part of the Wedding Belles Love family. She brings warmth, calm energy, and the biggest smile into every appointment.
Ruby has a natural way of making brides feel comfortable from the moment they walk through the door. She listens, she cares, and she genuinely celebrates every yes moment like it is her own. Whether she is helping you step into a gown or fluffing the train for that mirror moment, she is right there making sure you feel amazing.
Supportive, thoughtful, and full of heart, Ruby is an absolute joy to have by your side on your dress journey
Lacey
Care Leaver
Lacey is a very special part of the Wedding Belles Love family. As a care leaver, she joined us to build confidence, learn new skills, and gain experience for the working world and we could not be prouder of her growth.
She brings such a lovely energy into the boutique and is always willing to learn, help, and get stuck in. From supporting appointments to helping behind the scenes, every day she is developing new skills and becoming more confident in herself.
Watching her step into her potential has been incredible. Lacey is proof that with the right support and belief, amazing things can happen
Wedding Belles Love: Inspired from a Moment That Changed Everything
Wedding Belles Love was built from a feeling that bridal shopping could be more. More personal. More supportive. More joyful. More honest. Claire wanted to create a space where brides did not feel rushed, judged or overwhelmed, but truly seen, cared for and excited about the experience ahead of them.
Built with love alongside her daughter Darci, Wedding Belles Love became more than a bridal boutique. It became a place where connection comes first, where every appointment is filled with warmth, kindness and genuine care, and where brides are given the space to feel completely themselves. From the very beginning, the dream was simple: to create a bridal experience that felt safe, special and unforgettable for every woman who walked through the door.
Since opening in 2017, we have had the honour of welcoming o 1,000's brides into our family-run boutique in Stone, Staffordshire. We have shared in the nerves, the laughter, the happy tears, the quiet moments of reflection, and the magical moment when everything just clicks. Those are the moments that matter to us. Not just the dress itself, but how a bride feels while finding it.
Our carefully curated designer wedding dress collection spans sizes 4 to 36, with meaningful choice across smaller, mid and plus size samples. Our styling is always centred around you, your proportions, your personal style and how you want to feel on your wedding day, and why every appointment is private, relaxed and led with honest, thoughtful styling. We believe wedding dress shopping should never be about trying to fit into someone else’s idea of who you should be. It should be about finding the dress that fits you your body, your personality, your story, and the way you want to feel on one of the most important days of your life.
For us, this is why Wedding Belles Love exists. To create beautiful, confidence-building moments. To celebrate every bride exactly as she is. And to make sure that when she says yes to the dress, she feels not only beautiful, but completely herself.
Giving Back With Heart
At Wedding Belles Love, what we do has always been about more than finding the dress. We believe in creating a boutique built on kindness, connection and purpose, not only for our brides, but for the wider community too.
💗 Supporting Gift of a Wedding
We are proud to support Gift of a Wedding, an incredible charity that helps terminally ill brides and grooms create precious memories in the time they have. Being able to play even a small part in something so meaningful is a privilege we never take for granted.
💗 Empowering Care Leavers
We are passionate about supporting care leavers as they take their first steps into the workplace. Through hands-on experience in our boutique, we offer training, encouragement, guidance and the chance to build confidence in a real working environment. For us, it is about more than work experience. It is about helping young people feel supported, capable and excited about what comes next.
💗 Donating With Purpose
We also donate gowns to charities supporting women rebuilding their lives after hardship, offering a fresh start with dignity, hope and the chance to feel truly special.
When you choose Wedding Belles Love, you are choosing more than a bridal boutique. You are supporting a business that believes in beauty with heart, kindness with purpose, and making a difference where we can.
Your Bridal Appointment From Start to Finish
From the moment you book your appointment, our aim is to make the whole experience feel calm, exciting and completely personal. Whether you already have a clear idea of what you love or have no idea where to begin, we are here to guide you with warmth, honesty and no pressure.
Before You Arrive
Before your appointment, we are here to answer questions, ease any nerves and help you feel prepared for your visit. We want you to arrive feeling excited, comfortable and ready to enjoy the experience.
During Your Appointment
Your appointment is completely private, giving you the space to explore, relax and focus on how you feel. We carefully guide you through different styles, listen to what you love, and help you discover the dress that feels most like you.
When You Find the One
When that moment happens, it is everything it should be emotional, exciting and unforgettable. From there, we will guide you through the next steps with the same care and support, so you feel looked after long after you leave the boutique.
What Makes Our Boutique Different
At Wedding Belles Love, the experience does not end when your appointment does. We believe finding your dress should feel personal, exciting and full of connection from beginning to end.
A Bridal Community, Not Just an Appointment
Our brides are invited into our private Facebook group, where we share exclusive offers, helpful advice, behind-the-scenes moments and special opportunities to be part of the Wedding Belles Love journey.
Come Along on the Journey
From boutique updates to fun adventures and events, we love inviting our brides to be part of more than just a fitting. It is a space to stay connected, feel included and continue the excitement long after your appointment.
Ongoing Support, Every Step of the Way
We are here for more than the yes to the dress moment. We stay connected with our brides throughout their journey, offering support, reassurance and thoughtful touches along the way.
Featured & Recognised
We are proud to have been recognised by bridal publications, industry awards and trusted platforms for our size-inclusive, experience-led approach to bridal. These moments mean so much to us because they reflect the heart, care and commitment we pour into every bride’s journey.
Award Winning. Independently Recognised.
Wedding Belles Love has been recognised nationally and regionally for our bridal experience, body positive approach and the business we have built since 2017.
Our recognition includes the Diamond Distinction Award for Bridal Boutique Staffordshire 2026, Theo Paphitis Small Business Sunday Winner, SME Midlands Enterprise Award for Best Body Positive Bridalwear Retailer, and recognition as a Regional Finalist in The Wedding Industry Awards.
For us, these awards are about more than titles. They reflect the experience we work hard to create every day: personal, inclusive, honest and completely centred around the bride.